Workshops and Custom Seminars on Latin American and U.S. Hispanic Marketing

Challenges/Needs

We facilitate and organize seminars, workshops and training sessions where executives leave with actionable insights and best practices about Latin American and Hispanic marketing. We personalize each presentation to your company’s needs, sometimes inviting research providers, technology vendors and authors/subject-matter experts.

Solutions

Some of our workshop topics include:

Digital Marketing Strategy in 5 Steps – Success stories from our trademarked marketing process (in Spanish)- “E-X-I-T-O: Su Estrategia de Marketing Digital en 5 Pasos”

How Latin America will “leapfrog” the U.S. and other “developed” markets in adopting mobile technologies and content

Which mobile platforms and strategies are succeeding in Latin America? Mobile trends, insights and suggested partnerships for the region

Content Strategy & Digital Storytelling: How you can tell and distribute viral stories via social and mobile media

Social Media Listening: What are consumers saying about your brand? How listening via social media can lead you to marketing success

The end of the digital divide: The growth of the Internet via mobile phones in Latin America and U.S. Hispanic markets

Internationalization & Cultural Customization: Expanding your business abroad via digital media

I offered to host the Latino Link Marketer Summit at Mattel’s headquarters in April of 2012. The objective of the invite-only event was to get a deeper understanding of Hispanics in the digital space through sharing best practices among leading marketers. Joe organized a day of excellent presentations from eMarketer, American Family Insurance, MillerCoors, a start up in Silicon Valley, a presentation by Joe himself, and then closing with a discussion among the marketers that attended. Not only did Joe recruit the speakers but he also ensured that their presentations were of a high quality. Of the 20 or so marketers that attended, everyone left with actionable best practices in Hispanic digital marketing to bring back to their companies.

– Andres Amezquita

VP of e-commerce, Mattel

We wanted to organize a client conference, but I had reservations about doing it myself. I know how much work these type of events require. Joe Kutchera approached us about sponsoring the Latino Link marketer summit at Mattel’s headquarters. He offered to recruit the speakers, work with them to ensure their presentations were both relevant & outstanding, and manage all the event logistics including gift bags, A/V, food, etc. We sponsored the event and showed up the day of to find that everything was very well organized. We spent the day listening to our customers and prospects interact in a forum that was well structured and centered on best practices in Hispanic digital marketing. The feedback from attendees was terrific. Kudos to Joe for making it all happen so smoothly!

Chuck Whiteman

Senior VP of Client Services, MotionPoint

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