Executive Coaching on Latin American and U.S. Hispanic Marketing
Challenges/Needs
Perhaps you are leading a start up and want to make sure that your digital marketing efforts deliver results quickly. Or, you want to set up your Latin American/Hispanic marketing department at your company.
Solutions
Whatever your situation is, we will serve as your “secret weapon,” helping you craft your Latin American/Hispanic strategy behind the scenes. Many clients want help defining roles for team members as well as figuring out how/where to find the best candidates. Most importantly, we will establish your metrics for success so that we maximize your budget, quickly learn what works and achieve your desired marketing objectives.
During our personalized, one-to-one conversations we will use “Agile Marketing,” which espouses breaking apart larger goals into short-term “sprints.” During our first project together, we will identify and accomplish one of those first sprints so that we get a feel for working together and grow confidence in achieving your larger vision. Oftentimes, while practicing “Agile Marketing,” we may discover that the bigger objective was a bit off target, thereby enabling us to refine our vision so that it is more in line with our audience’s needs and wants.
During our personalized, one-to-one conversations we will use “Agile Marketing,” which espouses breaking apart larger goals into short-term “sprints.” During our first project together, we will identify and accomplish one of those first sprints so that we get a feel for working together and grow confidence in achieving your larger vision. Oftentimes, while practicing “Agile Marketing,” we may discover that the bigger objective was a bit off target, thereby enabling us to refine our vision so that it is more in line with our audience’s needs and wants.
I brought Joe in to help with our online strategy shortly after being hired as general manager at MotherJones.com. I had a lot of experience running smaller, leaner online operations but the scope of Mother Jones and the variety of marketing and advertising opportunities we had was somewhat new to me. Joe was able to quickly outline a number of different paths for us – not only the basics on which ad networks or partners we might pursue, but gave us a full outline on channelization, multimedia strategy, website operations and more.
– Nick Aster
–Former G.M. of MotherJones.com; Founder and Publisher of Triple Pundit
Contact us to set up a one-hour session to discuss your needs.