About Us


Latino Link Advisors develops and implements market entry and revenue/audience growth strategies for its clients to profitably expand into Latin America and the U.S. Hispanic markets. We are a consortium of consultants that combine our expertise and network of contacts to reduce risks and accelerate growth through partnerships, content solutions, and digital marketing and communications planning.
Empower Latino audiences by providing better access to content, news, and educational information on digital platforms.
Eliminate the digital divide by developing business and monetization strategies that enable our clients to profitably provide access to news and information on digital platforms.


We use our 5-step branded consulting services, which spells the word “success” in Spanish, or “éxito,” to develop our clients’ strategic plans and execute them:
EEscuche a su audiencia
(Listen to your audience)
exito-x-100eXperimente como usuario, a traves de “perfiles”
(Put yourself in the shoes of your user, by developing “profiles”)  
exito-i-100Integre sus canales de comunicación
(Integrate your communications channels)
exito-t-100Transforme su audiencia en comunidades
(Transform your audience into communities)  
exito-o-100Optimice los resultados
(Optimize the results)  
Learn more about our E-X-I-T-O consulting services, and the book


Joe Kutchera
Joe Kutchera
Founder and Managing Partner
Our consortium of consultants combines our expertise and network to reduce risks and accelerate growth all while enabling us to remain flexible and scale projects quickly.

Joe Kutchera is the founder and managing partner of Latino Link Advisors where he and his colleagues work with their clients to develop market entry, content and marketing communications plans to engage Hispanic/Latin American audiences.

He is the author of two books including Latino Link: Building Brands Online with Hispanic Communities and Content and E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. He has been featured on Advertising Age, BBC Mundo, CNN en español, CNNExpansion and Telemundo. Previously, Joe served in various executive positions at Time Warner, Grupo Expansion, ContextWeb (now PulsePoint) and Acento Advertising.
Kalamazoo, MI
Joe Kutchera

Los Angeles, CA
Madalena Sánchez Zampaulo, Translator

Andrew Kutchera, Design Advisor
Contact us to set up a one-hour session to discuss your needs.